There is a great deal of uncertainty surrounding engagement ring and diamond budgets. What should you spend on your engagement ring purchase? What are you peers spending on their engagement rings? How much of your budget should be put toward the showcase diamond and how much toward the setting? How will you be certain that she’ll appreciate those components of the diamond engagement ring that you spent your money?
While continuing to prove ourselves as one of the nation’s best—if not the best—sources for quality certified diamonds, engagement rings and custom engagement ring fabrication at wholesale prices, our experience with customers all over the country shows that there remains a large disconnect between perceived "diamond deals" and true diamond deals in mind of the shopping public.
The valuation of diamonds is a "strange" thing. Pros, and even some well informed consumers are aware that dealers use something called RAPAPORT REPORT to extrapolate pricing parameters when evaluating most full cut white natural diamonds. It is most always the starting point for negotiations and for retail pricing points. And for the most part, it's great. I guess in a sense it's like looking at the board on the Mercantile Exchange... but with a few differences. The first difference is that the Rapaport Report is technically closed to the public.